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Matco Tools Special Forces Product Launch Program

Launch Collateral for New Product Platform

Developing an integrated collateral program to launch a new product platform in a memorable way.

Launch Collateral Program for New Product Platform

We helped Matco Tools launch a new product platform in a memorable way with a unique integrated collateral program.

The Big Idea

When Matco Tools — a leading brand of professional automotive tools — was ready to launch an expansive new product platform, it had to be clear to both the end-user community of professional technicians and Matco’s franchisee mobile truck distributors that this launch was more important than the other products the brand was promoting. The new line of hand tools and power tools, all of which shared important features, was a big investment for the company. And the collateral had to communicate that the brand was prepared to support distributors selling the line.

Execution

We developed a integrated launch program based around the theme of “special forces” designed to challenge Matco distributors to get these tools in the hands of their customers. Every piece in our introduction kit — which included samples of the product and other personalized materials — had a military theme with a “classified” look and feel to communicate that each distributor had a “secret mission” to get the products into the technicians hands. The successful launch helped Matco energize their base of distributors to give the new platform the attention it deserved and helped propel the offering to surpass its original 3-years sales forecasts.


Project Vehicle Content Series to Engage Target Audience

Dupli-Color Project Vehicle Content Series | 1969 International Scout

Visualizing Thousands of Options with Photo-Real CGI

Andersen Windows CGI Project

Updating a Brand While Maintaining its Strong Heritage

Pratt & Lambert

Developing an Integrated Promotional Program to Drive Distribution

Allegion Ultimate Locksmith Challenge Program

Developing a Video Series to Help a Brand Stand Out from the Competition

Tri-Flow Product Comparison Videos

Developing Collateral and Point of Sale Display Utilizing Actual Product

Duraliner Point-of-Sale Display

Developing a Program to Rally Local Aid for a National Cause

Susan G. Komen NEO Campaign

Developing New Video Content to Support a Product Line Launch

Krylon Automotive Content Series

Creating an Engaging Video to Promote a New Product Platform

Jo-Ann Fabrics Gertie Collection Video

Rebuilding an Established Brand for Professional Technicians

TransTec Brand Rebuild

Project Vehicle Content Series to Engage Target Audience | ’98 Chevy S10 & ’85 Toyota Pickup

VHT & Dupli-Color Project Vehicle Series | 1998 Chevy S10 & 1985 Toyota Pickup

Introducing a New Product — Without Saying a Word

Matco Tools Pit Bull Air Ratchet Video

Introducing New Applications Using Video Tutorials

Krylon Video Series for Michaels

Brand Refresh for Industry Leader

Dentronix Brand Refresh

Helping a Legendary Brand Turn Up the Heat

R.W. Beckett Brand Refresh

Product Introduction Video for Point of Sale Display

Purdy Criss-Cross Wire Brush Video

Project Vehicle Content Series to Engage Target Audience

Dupli-Color Project Vehicle Content Series | 1979 Chevrolet El Camino

Project Vehicle Series to Engage Target Audience

Dupli-Color Project Vehicle Content Series | Daily Driver Series

Project Vehicle Content Series to Engage Target Audience

Dupli-Color Project Vehicle Content Series | 1928 Roadster

Promotional Program to Support a Social Cause

Dupli-Color Find Your Color Help Another Program

Stop-Motion Video for New Product Introduction

Krylon Atrium 0 VOC Video

Product Launch Program Targeting Two Distinct Audiences

Thera-Band K Tape Launch Program

Geo-Targeted Promotion to Drive Regional In-Store Sales

Reese Go Anywhere Take Anything Promotion

Engaging Video Tutorials to Launch New Line of Craft Kits

Jo-Ann We Made It Video Series

Integrated Product Launch Program to Displace the Competition

Dupli-Color BED ARMOR™ Launch Program

Integrating Customized E-Commerce without Upsetting Current Distribution

Tri-Flow Gets It Moving Program

Integrated Product Launch through Direct Response

Dupli-Color Tire Shine Launch Program

Helping a Brand Break into a New Channel of Distribution

Barrett Jackson Restoration Series Product Launch Program

Promotional Campaign to Engage & Grow Target Audience Community

Dupli-Color Restoration Challenge Promotional Program

Integrated Product Launch for Revolutionary Products

Thera-Band CLX Product Launch Program

Project Vehicle Content Series to Engage Target Audience | 1972 Plymouth Satellite

VHT Project Vehicle Content Series | 1972 Plymouth Satellite

Developing an Annual Calendar and a Unique Industry Tradition

Matco Tools Classic Calendar Program

About us

ATA is a full-service creative marketing and advertising agency with the experience, tools and resources to bring your marketing programs to life quickly and effectively — on time and on budget. Our work spans a number of national brands in various segments and our 15,000 sq. ft. building serves as both the creative space where ideas are conceived and our Content Studio where we bring them to life. Combined with our in-house editing capabilities, we can produce and activate content within hours.

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