We helped Duraliner promote their product through their retail distribution network by designing a point of sale display that incorporated the actual Duraliner product.

Summary

Duraliner — a leading brand of drop-in truck bed liners — was looking to promote their product through their retail distribution partners. Part of the program was a unique point-of-sale display that allowed end-users to see and feel the quality of the Duraliner product. An actual bed liner would take up too much space in the stores themselves, so our concept integrated scrap pieces of truck bed liners into an informative display. We created displays of varying sizes so they could be utilized in stores with different sized footprints and planograms, but each variation informed and enticed potential buyers with its unique design and attention to detail.