Project: CG Renderings - International Trade Show Space Layout & Design (AISTech)

As the global leader in steel and non-ferrous mill finishing equipment and solutions, one of the key lead generation and meeting platforms for Fives Bronx (formerly Bronx/Taylor-Wilson) were the various trade shows related to the Oil Country Tubular Goods (OCTG) market throughout the world. These trade shows are massive events where a brand's presence could make as much of a statement as the equipment they sold. Bronx/Taylor-Wilson and Fives Bronx relied on ATA to help make that statement. In additional to designing the various booths in 3D, ATA also developed the graphics and video/animation content for the booths and worked with the production companies to ensure that the vision was carried out on the show floor.

The booth above was the design for the AISTech - The Iron and Steel Technology Conference and Exposition - in 2010. Click below to see the other Trade Show Booth Designs that we developed for Fives Bronx:
Fives Bronx Trade Show Booth for Tube Düsseldorf 2014
Fives Bronx Trade Show Booth for Tube Russia 2010
Fives Bronx Trade Show Booth for FABTech 2014

One of the key components of the trade show booths were a series of 3D animations that allowed prospects to see the functionality of these extraordinarily complex and large machines. Click the links below to see some of the 3D animations ATA developed for Bronx/Taylor-Wilson and Fives Bronx :
Fives Bronx - Hydrostatic Pipe Tester Animation
Fives Bronx - Bar Straightener Animation
Fives Bronx - End Finisher Animation

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