Project: CG Animation - New Product Trade Show Engagement

Dupli-Color® Products is a regular exhibitor at the SEMA Show in Las Vegas and ATA has developed their booth space every year since 2002. In 2014, Dupli-Color was introducing their new ScratchFix All-in-One Pen which featured three (3) distinct sections in a single applicator - prep, color & clear coat.

ATA had already helped develop the packaging and had rendered a number of photo-real CG stills for the All-in-One to be used on sales collateral and the website. But for SEMA, we wanted to create something that would really set the product apart.

We created a self-standing module that housed three stacked flat screens which would be located just outside the main entry point to the booth. We then seamlessly integrated CG animation with video to create an engaging presentation of the three sections of the applicator. While the three animation/video integrations ran independently of one another on each flat screen, they were timed so they appeared to run together across the three flat screens. This presentation allowed for the All-in-One to become approximately 8 ft. tall and for booth visitors to easily see all the features of this unique applicator.

To see how the video looked on the trade show booth at SEMA, check out the 2nd video in the series above (to the upper left behind the 1969 International Scout).

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While our methods have changed over time, our approach has always been consistent - we deliver targeted and measurable integrated marketing programs that drive outpacing revenue growth. Now more than ever, the ability to drive measurable results is mission-critical for today’s marketing organizations. It not only facilitates post-program ROI analysis, but it also drives resource allocation (and re-allocation) decisions during programs to get the most from your marketing spend.

ATA will help you drive these measurable results. Our structured Accelerated Growth Process will help transform your marketing organization from a cost center to a revenue center by clearly demonstrating the revenue impact of your efforts. Our strategies and tactics are shaped by our staff experience which include a Fortune 100 Marketing Executive and experienced product management leaders who understand the challenges of today's marketing organizations and the strategies that can lead to outpacing growth. And our turnkey, full service creative and production capabilities provide the speed, agility and expertise to bring your marketing programs to life quickly and effectively.

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