Growing The Business by Adding A New Channel of Distribution

Growing The Business by Adding A New Channel of Distribution

Launching a successful professional product into an automotive enthusiast DIY retail environment presents marketing challenges.

Challenge

Automotive retailers are always looking for a competitive edge. Sherwin-Williams had a product that could provide this edge - the Barrett-Jackson Restoration System - but little experience in launching their "professional" products through the automotive retail channel. So they turned to us and our experience to launch the program.


Ideation

The Barrett-Jackson Restoration System provided all of the necessary products to refinish a vehicle's paint job - abrasives, primer/paint/clear coat and polishing compounds. We developed the campaign based on the concept that most automotive DIY enthusiasts aspire to have a "show quality" vehicle once their restoration project is complete. So we developed the "Prep It. Paint It. Show It." campaign to promote the product line.


Execution

The fully integrated campaign began with package design and POS displays and concluded with broadcast, digital, print and social tools to target the automotive enthusiast. In our Content Studio, we shot a :15s spot utilizing green screen video techniques. We de-constructed the car's finish and the painting process, and merged the car and the DIYer together in the final edit. The integrated program allowed Sherwin-Williams to gain coveted placement at Pep Boys.

OUR APPROACH

While our methods have changed over time, our approach has always been consistent - we deliver targeted and measurable integrated marketing programs that drive outpacing revenue growth. Now more than ever, the ability to drive measurable results is mission-critical for today’s marketing organizations. It not only facilitates post-program ROI analysis, but it also drives resource allocation (and re-allocation) decisions during programs to get the most from your marketing spend.

ATA will help you drive these measurable results. Our structured Accelerated Growth Process will help transform your marketing organization from a cost center to a revenue center by clearly demonstrating the revenue impact of your efforts. Our strategies and tactics are shaped by our staff experience which include a Fortune 100 Marketing Executive and experienced product management leaders who understand the challenges of today's marketing organizations and the strategies that can lead to outpacing growth. And our turnkey, full service creative and production capabilities provide the speed, agility and expertise to bring your marketing programs to life quickly and effectively.

{ Contact us today and let's see how we can help you grow your business }