Increasing the Reach of a Brand Can Take You to New Places

Increasing the Reach of a Brand Can Take You to New Places

These days, it can take more than just a physical address to reach your target audience.

Challenge

While direct mail had been a successful tool for the client, the increasing costs of printing and postage had begun to make direct mail cost prohibitive. So the challenge became to reach more targets for less marketing investment.


Ideation

In order to maximize the touch points, the direct mail campaign could not be unto itself. It had to become part of an integrated program - with digital and social media outlets. With the engaging subject matter - pets - and the passion that the end-user - pet owners - had for their pets, the integrated program would allow us to not only secure more leads, but also build the brand through storytelling.


Execution

Selling pet health insurance can be a tricky thing because the benefit of the insurance comes from when our beloved pets get injured or sick - and nobody wants to think about that. So the approach became to capture the hearts of pet owners with a campaign that showcased the things that make us love our pets - but that can also get them into trouble. Pets truly are - fearless, bold & curious. The integrated campaign was carried out through targeted broadcast spots, as well as social platforms (Facebook, Twitter and YouTube) and direct mail with specific calls to action to begin a quote. The new integrated approach increased the brand's reach and recognition and is now their go-to-market strategy.

OUR APPROACH

While our methods have changed over time, our approach has always been consistent - we deliver targeted and measurable integrated marketing programs that drive outpacing revenue growth. Now more than ever, the ability to drive measurable results is mission-critical for today’s marketing organizations. It not only facilitates post-program ROI analysis, but it also drives resource allocation (and re-allocation) decisions during programs to get the most from your marketing spend.

ATA will help you drive these measurable results. Our structured Accelerated Growth Process will help transform your marketing organization from a cost center to a revenue center by clearly demonstrating the revenue impact of your efforts. Our strategies and tactics are shaped by our staff experience which include a Fortune 100 Marketing Executive and experienced product management leaders who understand the challenges of today's marketing organizations and the strategies that can lead to outpacing growth. And our turnkey, full service creative and production capabilities provide the speed, agility and expertise to bring your marketing programs to life quickly and effectively.

{ Contact us today and let's see how we can help you grow your business }