A new generation of designers, artists, creators, hackers, and entrepreneurs are all part of the rise of the DIY culture sweeping across the country. ATA understands today's makers. We know their language, how they access information, and what matters most to them when buying a product. We know them, in part, because we ARE them and because we've spent the last 30 years helping brands connect with them.

It looks like an Imperial cruiser. Our passengers must be hotter than I thought. Try and hold them off. Angle the deflector shield while I make the calculations for the jump to light speed. Stay sharp! There are two more coming in, they're going to try to cut us off. Why don't you outrun them? I thought you said this thing was fast. Watch your mouth, kid, or you're going to find yourself floating home. We'll be safe enough once we make the jump to hyperspace. Besides, I know a few maneuvers. We'll lose them! Here's where the fun begins!

Sir, if you'll not be needing me, I'll close down for awhile. Sure, go ahead. What is it? Your fathers lightsaber. This is the weapon of a Jedi Knight. Not as clumsy or as random as a blaster. An elegant weapon for a more civilized time. For over a thousand generations the Jedi Knights were the guardians of peace and justice in the Old Republic. Before the dark times, before the Empire. How did my father die? A young Jedi named Darth Vader, who was a pupil of mine until he turned to evil, helped the Empire hunt down and destroy the Jedi Knights. He betrayed and murdered your father. Now the Jedi are all but extinct. Vader was seduced by the dark side of the Force. The Force?

Who is the Maker?

Oh! The garbage chute was a really wonderful idea. What an incredible smell you've discovered! Let's get out of here! Get away from there... No! wait! Will you forget it? I already tried it. It's magnetically sealed! Put that thing away! You're going to get us all killed. Absolutely, Your Worship. Look, I had everything under control until you led us down here. You know, it's not going to take them long to figure out what happened to us. It could be worst... It's worst. There's something alive in here! That's your imagination. Something just moves past my leg! Look! Did you see that? What? Help!

There's nothing you could have done, Luke, had you been there. You'd have been killed, too, and the droids would be in the hands of the Empire. I want to come with you to Alderaan. There's nothing here for me now. I want to learn the ways of the Force and become a Jedi like my father. Mos Eisley Spaceport. You will never find a more wretched hive of scum and villainy. We must be cautious. How long have you had these droids? About three or four seasons. They're for sale if you want them.

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