Product Introduction Video with Brand Standards

We produced a launch video that integrated brand standards with animation.

The Big Idea

To introduce the new brush product from Purdy, we knew we needed to use video for maximum impact. However, the brand’s standards required that we incorporate some static assets in the introduction – the catch was that we had to make them move. The red dot featured in the video was emblematic of their brand, and we relied on our graphics team to incorporate that asset into a video for something brand new. The finished video was embedded as a part of the product’s point-of-sale display.