Theraband’s new K Tape was intended both for use by physical therapists and patients themselves. When introducing the product, Theraband needed to demonstrate how to use the tape in a way both therapists and patients could understand. Additionally, the demonstration needed to be incredibly detailed for safety reasons. With the launch of K Tape, we produced instructional videos that explained how to safely use the product and get the best performance out of it. We built a custom set in our studio for the two day shoot, and we edited the videos in a way that was engaging despite their attention to detail.