Developing Product How-To Videos

We produced a video series featuring a specialized product.

The Big Idea

VHT specializes in high heat application paints, and the brand came to us looking for an engaging way to digitally promote their products. We developed a packaged series of videos called the VHT Restoration Series that featured real world how-to content. Before filming began, we built a custom VHT video set in-house and rolled in a 1972 Plymouth Satellite for an overhaul. We captured the entire restoration process on film and included detailed instructions for using VHT paints. Because VHT products aren’t for general use, we were presented with the opportunity to utilize products from its sister brand, Dupli-Color,┬áto complete the process in some of the videos.