Collateral and Point of Sale Display

We designed a point of sale display that incorporated the actual Duraliner product.

The Big Idea

We began this Duraliner promotion by creating collateral to help the brand sell their truck bed liners into identified retailers. Once the project was sold, we came up with the concept to use actual scrap pieces of truck bed liners to build the point-of-sale displays that would represent the product (which was much too large to keep in stores). We created displays of varying sizes, depending on the retail outlet, but each one informed and enticed potential buyers with its unique design and attention to detail.