Beyond "Content Creation"

We rebuilt a 1969 International Scout in our Content Studio and chronicled the process over 13 video episodes to demonstrate Dupli-Color’s full product offering. The entire program culminated with a live reveal of the restored vehicle at SEMA.

Challenge

When we began working with Dupli-Color® in 1999, one of our first projects was a complete brand refresh. It was then that the “Yes You Can” messaging began, which was later followed by its extension “Yes You Can – In Your Garage”. This messaging really empowered the Do-It-Yourselfers who were actually using Dupli-Color’s products and established a deep connection with the brand.

Since that time, one of the things we’ve continued to do with the brand is provide engaging content that further demonstrated what DIYers could do with Dupli-Color. Out new challenge was to come up with a source of engaging content that empowered DIYers to use Dupli-Color products to do what they love.

Ideation

DIYers are hungry for how-to content that helps them complete projects efficiently and successfully, so we conceptualized a content series that followed the complete restoration of one vehicle. The series would be released episodically, building anticipation for the next step. For our third video series, we followed the restoration of a 1969 International Scout that had been a gift to a returning Iraqi war veteran from her grandfather.

Execution

We had developed a custom set in our Content Studio in 2011 – The Dupli-Color Garage – with the thought that we could continue to develop content over time. We rolled the Scout into the Dupli-Color Garage and, armed with every available product in the line, restored the truck to its former glory. We earned incredible engagement on social media by allowing DIYers to vote on the style and parts we used on the truck. We chronicled the restoration process over 13 video episodes, culminating in a live reveal at the SEMA Show in Las Vegas inside the Dupli-Color Garage Trade show booth along with Nicole Johnson, Monster Jam Driver. See how the series turned out below and then check out our other Dupli-Color Video Series:
1979 Chevrolet El Camino
1932 Hot Rod Roadster
Daily Driver Series