Lynda Banig

Chief Strategist

A dynamic executive with over 35 years of broad industry experience and superior performance in building businesses with her global expertise in strategy, marketing, sales and executive management.


Areas of expertise:

  • Developing strategic plans for revenue growth through structured linear processes
  • Developing and executing global integrated commercial strategies in varied channel structures to drive revenue growth
  • Building commercial process improvements and organizational capabilities to improve execution results

Examples of her results include:

  • $3.5B medical diagnostics company - Turned around revenue decline to positive revenue growth that moved share gain position from last to 2nd in industry through aggressive integrated marketing programs and focus on marketing process improvements and organizational capabilities to rebuild damaged brand and drive global revenue growth. Sales channels included direct, dealer and hybrid models across multiple geographies.
  • $600M medical diagnostics company - Drove revenue growth in mature market at 3 times market growth rate focusing on new segment opportunities (grew 17% YOY) and new customer segments in core business. Improved sales associate productivity by 32% in 2 years with focus on talent and training. Built capability and strategies to enter new high margin segments.
  • $300M mobile tool distributor - Increased sales and margins at 5 times industry growth rate for 6 consecutive years moving company to number 2 share position with multi-level integrated marketing strategies focused on supplier programs and differentiation.
  • $100M automotive diagnostics company -Increased sales and net operating profits by over 15% per annum for 7 consecutive years through strategic combination of product development, sales efforts and marketing in this multiple channel (retail and professional) business.
  • Implemented and led concurrent product development introducing 48 new products in 2 years that accounted for 30% of company's revenue.