Relaunching a Global Brand in The U.S. Market

Relaunching a Global Brand in The U.S. Market

Overcoming challenges in your local market when the brand is being managed on a global level.

Challenge

The Radiometer brand launched in 1935 in Copenhagen, Denmark and is a leading provider of technologically advanced acute care solutions that simplify and automate all phases of acute care testing. While global marketing at headquarters provided marketing materials for use internationally, there was a need to create messaging targeting health care providers in the U.S.


Ideation

Radiometer offered a variety of solutions that targeted multiple audiences within hospitals - nurses, doctors, lab technicians and respiratory therapists. We developed a central theme of "Total Solutions" designed to reinforce the true benefit of Radiometer's products within the hospital. We secured U.S. based testimonials and hospital imagery in an effort to create an authentic U.S. branded experience - and to communicate that Radiometer was no longer an outsider looking in.


Execution

The integrated program was delivered across multiple platforms including direct marketing, e-marketing, sales collateral and national print advertising. Radiometer has continued to grow since the launch of the new campaign by nearly 20% to well over $100Mtoday.

OUR APPROACH

While our methods have changed over time, our approach has always been consistent - we deliver targeted and measurable integrated marketing programs that drive outpacing revenue growth. Now more than ever, the ability to drive measurable results is mission-critical for today’s marketing organizations. It not only facilitates post-program ROI analysis, but it also drives resource allocation (and re-allocation) decisions during programs to get the most from your marketing spend.

ATA will help you drive these measurable results. Our structured Accelerated Growth Process will help transform your marketing organization from a cost center to a revenue center by clearly demonstrating the revenue impact of your efforts. Our strategies and tactics are shaped by our staff experience which include a Fortune 100 Marketing Executive and experienced product management leaders who understand the challenges of today's marketing organizations and the strategies that can lead to outpacing growth. And our turnkey, full service creative and production capabilities provide the speed, agility and expertise to bring your marketing programs to life quickly and effectively.

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